HTC One mini 2 smartphone to go on sale in Taiwan
June 14, 2014, 12:01 am TWN
TAIPEI, Taiwan -- HTC Corp. (宏達電) announced Thursday that its new HTC One mini 2 smartphone will go on sale in Taiwan later this month, which is expected to strengthen the Taiwanese handset maker's 4G product offerings.
The One mini 2 — a stripped-down version of the flagship HTC One M8 — sports a 4.5-inch HD display, a Qualcomm Snapdragon 400 1.2GHz quad-core processor, 16GB of internal memory, a 13-megapixel rear camera and a 5-megapixel front camera with 1080p full-HD video recording.
The device will be available through local telecom operators from the middle of June with a price tag of NT$13,900 (US$463), lower than last year's One mini, which started at NT$15,900.
Jack Tong, HTC's head of China operations and president of HTC North Asia, said at a press briefing that the launch of the One mini 2 will allow the company to build “a more complete offering of 4G products” for Taiwan's 4G LTE market by covering all price bands.
HTC also unveiled new color schemes for the One M8 and the mid-tier Desire 816, specifically targeting female consumers, Tong added.
The struggling phone vendor has forecast that it will return to profitability in the current quarter after posting operating losses for three consecutive quarters.
But an unexpected 4.6 percent drop in its May revenue has cast a shadow over the Taoyuan-based company's hopes of reaching its second-quarter revenue target of between NT$65 billion and NT$70 billion.
Germany's Deutsche Bank AG has estimated that HTC could ship 3.5 million units of the One M8 and 1.8 million units of the Desire 816 globally in the April June quarter.
Shares of HTC ended down 1.06 percent at NT$140 Thursday in Taipei trading, surpassing a 0.27 percent dip in the broader market.