Lackluster reception for the new BlackBerry in Indonesia market
May 17, 2014, 12:06 am TWN
JAKARTA--Only a few dozen Indonesians queued up Friday to lay their hands on BlackBerry's new budget handset, in a lukewarm welcome that highlighted the smartphone maker's fading fortunes.
The Z3 — launched in one of Blackberry's last bastions— is a key test of whether the ailing Canadian company can regain ground lost in emerging markets to Apple's iPhone and devices using the Google Android operating system.
But only around 50 people queued up ahead of the phone going on sale in the main launch for customers at an upmarket shopping mall in west Jakarta.
It was a stark contrast to the huge crowds that flocked to previous launch events for BlackBerrys in Indonesia, underlining how the smartphone maker's popularity has declined even in a country regarded as one of its last strongholds.
Nevertheless there were still some die-hard fans at the event who were excited to get their hands on the new touchscreen phone, whose full name is “Z3, Jakarta Edition.”