Zynga seeks new harvest with its mobile version of FarmVille
April 19, 2014, 12:17 am TWN
SAN FRANCISCO--Social games pioneer Zynga on Thursday released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.
The San Francisco-based game maker set on its heels by a shift away from desktop computers is out to regain momentum with the mobile-format "Farmville 2: Country Escape" for iPhone, iPad and Android devices.
"Just as the original 'FarmVille' created a global phenomena when it launched, we expect the same from 'Country Escape,'" game general manager Jamie Davies told AFP while providing an early glimpse at the title.
The original "FarmVille" will mark its fifth anniversary in June. More than 400 million people around the world have played the game, which has brought in more than a billion dollars in revenue for Zynga.
The new mobile version of the game was released globally in more than dozen languages.