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IBM to buy Atlanta-based Web marketing company Silverpop

SAN FRANCISCO--IBM on Thursday announced that it is buying Internet marketing firm Silverpop to enhance its portfolio of services for businesses out to target potential customers.

The technology veteran did not disclose financial terms of the deal to acquire Atlanta-based Silverpop, which specializes in pinpointing marketing messages based on real-time online activities from Web surfing to mobile device use or social networking.

 

 

 

 

 

 

 

 

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