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Sony Mobile begins Z2 global sales in Taiwan

TAIPEI -- Sony Mobile Communications on Monday began global sales of its newest flagship smartphone in Taiwan, one of the markets in which the Japanese handset maker has outperformed most of its rivals.

The Xperia Z2, equipped with a 5.2-inch display, a 2.3GHz quad-core Qualcomm Snapdragon processor and a 20.7-megapixel camera, is the world's first smartphone to incorporate digital noise-canceling technology.

It starts from NT$23,900 (US$782) for a 16GB model, pricier than the Samsung Galaxy S5 at NT$22,900 and the LG G Pro 2 at NT$20,900, which were launched in Taiwan March 19.

Jonathan Lin, general manager of Sony Mobile's Taiwan branch, said Taiwan was chosen to be among the first wave of countries to launch the Z2 because of the popularity of Sony Mobile's Xperia series in Taiwan.

It is evidenced by the fact that Sony Mobile is listed among the top three smartphone vendors in 20 countries, including Taiwan, Lin said. The company's Z1 smartphone was also ranked the top seller in Taiwan in February after being on sale for nearly a year, he said.

“We had excellent performance in Taiwan last year, and we hope to maintain that growth into this year,” Lin told a press conference to announce the Z2 and the Z2 Tablet, the company's first 4G LTE-enabled tablet for the Taiwan market.

He revealed that Sony Mobile's revenue grew by 30 percent last year while its volume grew by 15 percent, with both figures expected to maintain the same levels of growth in 2014.

A recent report from market research company IDC showed that Sony Mobile had a 16 percent share of Taiwan's smartphone sales in 2013, ranking it third behind only South Korea's Samsung Electronics Co. with 28 percent and Taiwan's HTC Corp. with 21 percent.

Taiwan's smartphone shipments totaled 7.55 million units in 2013, up 26 percent from 6 million units shipped in 2012, according to IDC statistics.

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