General Mills cereal Cheerios gets no boost yet since nixing GMOs
March 21, 2014, 12:02 am TWN
NEW YORK--Plain old Cheerios are no longer made with genetically modified ingredients, but the switch hasn't yet translated to a boost in sales.
General Mills, the company that makes the cereal, in January announced it would start making its plain Cheerios without GMOs, or genetically modified organisms. The move came after a campaign by the group Green America, which prompted fans to express their support on the Cheerios' Facebook page.
On Wednesday, CEO Ken Powell said in a phone interview that the Minneapolis company has gotten supportive letters and online comments for its decision. But he said the company was "not really seeing anything there that we can detect" in terms of a sales lift.
"It's what I expected," Powell said. He added that genetically modified organisms aren't really a concern for most customers.