Volkswagen remains cautious for rest of year
By David McHugh, AP
March 14, 2014, 12:09 am TWN
FRANKFURT, Germany--German automaker Volkswagen gave a cautious outlook for the year ahead Thursday after announcing a modest rise in 2013 earnings.
The company warned of a “difficult market environment” with tough competition and sharp ups and downs in exchange rates and prices for raw materials.
CEO Martin Winterkorn was “guardedly confident” about sales and earnings, saying he expected “a moderate increase in deliveries.” The company said revenues this year would fall within 3 percent of last year's — either above or below.
The company faces headwinds from a slow auto market at home in Europe, and from a stronger euro that shrinks overseas earnings.
The Wolfsburg-based automaker said that 2013 operating earnings, which don't count tax and one-time charges, rose slightly to 11.7 billion euros (US$16.3 billion) from 11.5 billion euros the year before. Revenues rose 2.2 percent to 197 billion.
The company relied on its luxury Porsche cars to make up for slowing sales at its mass-market brands and a decline in earnings at its other upmarket brand, Audi. Porsche, maker of the 911 sports car and Cayenne sport-utility vehicle, made a major 2.6-billion euro contribution to earnings, despite providing only a fraction of total sales at 14.3 billion. Porsche showed profit margins of 18 percent — very high by auto industry standards.
But sales fell 4.4 percent at the mass-market Volkswagen brand, due to spending on new technology, a stronger euro, and a slack economy in Western Europe. Audi saw its operating earnings slip to 5 billion euros from 5.4 billion euros as it spent more on new technologies and on building out its sales network, while facing “the challenging environment in many markets.”