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Acer announces restructuring of departments

TAIPEI -- Taiwanese computer maker Acer Inc. announced changes in its first-tier organization Thursday, citing the need to ensure well-structured management of its operations.

“With end-to-end management, leaders of each business group will be fully responsible for the operation, and the profit and loss, of their respective lines of business,” the Taipei-based company said in an e-mailed statement.

The changes will take effect immediately and include the establishment of a Notebook Business Group led by Jackson Lin, head of the Acer Design Center, and its former chief technology officer David Lee.

The company has set up two other new departments — a Stationary Computing and Display Business Group, with Simon Huang serving as president, and Corporate Business Planning and Operations, led by Tiffany Huang.

In addition, Acer said it has decided to rename its cloud technology department as the BYOC (Build Your Own Cloud) and Tablet Business Group, led by Maverick Shih as president.

The company will also rename its e-enabling services as the e-Business Group, led by Ben Wan, and expand the department's scope to cover server products.

The former Acer commercial global business operations will be abolished and the unit's existing staff will be absorbed by other divisions.

The changes came in the wake of Acer's after-tax loss of NT$7.63 billion (US$252.6 million), or a loss of NT$2.8 per share, in the fourth quarter of 2013, including an unexpected NT$1.3 billion write-off of raw materials inventory.

The worse-than-expected losses resulted in the resignations of former CEO J.T. Wang and Corporate President Jim Wong on Nov. 21 last year to take responsibility for Acer's floundering market share.

In a bid to revive the company's waning fortunes, Acer founder Stan Shih returned on Nov. 21 as chairman and has been working to thoroughly reform the one-time global PC giant.

Jason Chen, a former senior vice president of worldwide sales and marketing at Taiwan Semiconductor Manufacturing Company (TSMC), was appointed as Acer's CEO on Dec. 23.

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