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Acer, Asustek show signs of recovery in EMEA

TAIPEI -- Taiwanese computer makers Acer Inc. and Asustek Computer Inc. managed to stabilize market shares in Europe, the Middle East, and Africa markets (EMEA) at the end of last year, according to tech-tracking firm International Data Corp. (IDC).

Acer ranked third in the region on shipments of 2.53 million units, a 10.1 percent share, in the fourth quarter, gaining market shares in Western Europe and outperforming the EMEA market in terms of portable PC shares, IDC said in a report.

While Acer's shipments declined 7.6 percent from a year earlier — more than the 6.4 percent decrease seen in the overall market — the company's performance was supported by seasonal retail replenishment and solid progress in commercial strategy execution, the research company said.

Asustek, meanwhile, shipped 2.28 million units for a 9.1 percent share of the market, keeping its fifth place ranking on growth in notebook shipments and increasing market share in the region, IDC noted.

Asustek and China's Lenovo Group Ltd. were the only two among the top five PC vendors in the EMEA region to record annual shipment growth, with 1.9 percent and 27.1 percent, respectively, according to IDC's statistics.

U.S. computer vendor Hewlett-Packard Co. maintained its regional leading role with a 20.8 percent share, followed by Lenovo at 15.3 percent, and U.S.-based Dell Inc. in fourth at 9.5 percent.

PC shipments in the market totaled 24.99 million units in the fourth quarter, marking a sixth consecutive quarter of year on-year decline, but the pace of contraction slowed during the second half of 2013.

“As expected, the PC market contracted across EMEA in the fourth quarter of 2013. The holiday season offers were unable to inspire an upturn in consumer spending, which continued to concentrate on tablets,” said Chrystelle Labesque, an IDC research manager for EMEA personal computing.

“As a result, notebook sales continued to display negative trends in the last quarter of the year, with portable PC shipments in EMEA reaching a decline of 9 percent in the fourth quarter of 2013,” she wrote in the report.

On the other hand, enterprises maximized their budgets before year-end, resulting in stabilization on the desktop PC market, the analyst said.

Desktop PC shipments in EMEA posted a slight decline of 1.7 percent year-on-year during the quarter, while those in Western Europe showed a small rebound with 2 percent growth, Labesque said.

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