VW invests to manufacture, market midsize SUV in US
January 14, 2014, 12:03 am TWN
DETROIT--Volkswagen plans to fill a big hole in its U.S. portfolio by launching a midsized sport utility vehicle in 2016 and will expand its manufacturing presence in the region, the German automaker said Sunday.
The new seven-seater is part of a US$7 billion investment in North American operations over the next five years, VW chief Martin Winterkorn said at a reception held on the eve of the Detroit auto show.
“The U.S. is a cornerstone of our 2018 strategy,” Winterkorn told reporters.
“We have set our goal: Volkswagen group of America aims to sell one million Volkswagen and Audi cars per year in the U.S. by 2018,” he added. “We are taking up the challenge with confidence, total commitment and the necessary staying power.”
The largest European automaker had previously announced plans to invest US$5 billion by 2015. Winterkorn did not specify how the additional funds will be spent.
The VW group — which also includes the Audi, Porsche, Bentley, Bugatti and Lamborghini brands — has managed to nearly double its U.S. sales since 2008, setting a new record of 611,700 delivers in 2013.
But sales of the Volkswagen brand fell 6.9 percent in 2013 even as the market as a whole grew 7.6 percent. That led the overall automotive group's sales to trail the market, growing just 2.6 percent.
Analysts have cited the lack of a midsize sport utility as one of the reasons for the brand's failure to compete.
VW recently appointed Michael Horn as its new head of Volkswagen Group of America and Winterkorn expressed confidence in his ability to get the region back on track.
“We have a solid base to move on,” he said of Horn.