General Mills to make GMO-free Cheerios in response to demand
January 4, 2014, 12:00 am TWN
NEW YORK--General Mills says some Cheerios made without genetically modified ingredients will start appearing on shelves soon.
The Minneapolis-based company said Thursday that it has been manufacturing its original-flavor Cheerios without GMOs for the past several weeks in response to consumer demand. It did not specify exactly when those boxes would be on sale.
Original Cheerios will now be labeled as "Not Made With Genetically Modified Ingredients," although that it is not an official certification. The labels will also note that trace amounts of GMO ingredients could be present due to contamination during the manufacturing process, said Mike Siemienas, a company spokesman.
The change does not apply to any other Cheerios flavors, such as Apple Cinnamon Cheerios or Multi Grain Cheerios.
"We were able to do this with original Cheerios because the main ingredients are oats," said Siemienas, noting that there are no genetically modified oats. The company is primarily switching the cornstarch and sugar to make the original Cheerios free of GMOs, he said.