Breaking News, World News and Taiwan News.

Camera makers struggle to address smartphone threat

TOKYO--Panasonic Corp. and Japan's other mid-tier camera makers have a battle on their hands to win over a smartphone “selfie” generation to mirrorless cameras that held such promise when they were launched around five years ago.

Panasonic, like peers Fujifilm Holdings and Olympus Corp., has been losing money on its cameras since mobile phones that take high-quality photos ate into the compact camera business. This year, compact camera sales are likely to fall more than 40 percent to fewer than 59 million, according to industry researcher IDC.

Meanwhile, sales of mirrorless cameras — seen as a promising format between low-end compacts and high-end single-lens reflex (SLR) cameras — are sputtering as buyers put connectivity above picture quality.

A 40 percent drop in Panasonic's overall camera sales in April-September left the imaging division vulnerable as the company's mid-term plan to March 2016 demands unprofitable businesses turn themselves around or face the axe.

“If you look mid-to-long term, digital camera makers are slipping and the market is becoming an oligopoly,” said Credit Suisse imaging analyst Yu Yoshida.

Panasonic held 3.1 percent of the camera market in July-September, down from 3.8 percent a year earlier, according to IDC. Canon Inc., Nikon Corp. and Sony Corp. controlled over 60 percent between them.

“Only those who have a strong brand and are competitive on price will last — and only Canon, Nikon and Sony fulfill that criteria,” added Yoshida.

Canon and Nikon dominate the SLR camera market, while Sony could survive any shakeout thanks to its strength in making sensors for a number of camera manufacturers as well as collaboration with its smartphone division.

Sputtering Mirrorless

Write a Comment
CAPTCHA Code Image
Type in image code
Change the code
 Receive China Post promos
 Respond to this email
 Libyans threaten gas pipeline over wages 
Pedestrians are reflected in the window of a showroom of Japanese electronics company Panasonic in Tokyo on Nov. 27.

(AFP)

Enlarge Photo

WSJA
Subscribe  |   Advertise  |   RSS Feed  |   About Us  |   Career  |   Contact Us
Sitemap  |   Top Stories  |   Taiwan  |   China  |   Business  |   Asia  |   World  |   Sports  |   Life  |   Arts & Leisure  |   Health  |   Editorial  |   Commentary
Travel  |   Movies  |   TV Listings  |   Classifieds  |   Bookstore  |   Getting Around  |   Weather  |   Guide Post  |   Student Post  |   English Courses  |   Terms of Use  |   Sitemap
  chinapost search