China Airlines takes first place in Management Magazine poll
The China Post news staff
December 16, 2013, 12:16 am TWN
TAIPEI, Taiwan -- China Airlines (CAL) has won first place in the airline category of Management Magazine's 2014 Consumer Brand Survey. This is the fifth consecutive year China Airlines has won the award, according to CAL.
Since 1984, Management Magazine has conducted an annual brand survey based on unaided recall to determine what brands consumers remember easily within a given product category. This year, Management Magazine surveyed 1,200 consumers aged 26 and over across North, Central, and South Taiwan. The survey has a 95% confidence interval and sampling error of ±3%. China Airlines won first place in the survey's airline category by achieving the highest consumer mindshare of 41.8%, according to CAL.
Since last year, China Airlines' mindshare has grown by 0.7% as Taiwanese travelers take note of its continuous service enhancements, CAL said.
Between March and May of this year, China Airlines introduced three brand new B737-800 aircraft, and on Dec. 3 it took delivery of a new A330-300 aircraft. China Airlines will introduce 10 B777-300ER aircraft starting in 2014 and 14 A350-900 aircraft starting in 2016, CAL said.
In other accolades this year, China Airlines won first place in the transportation category of Business Next magazine's Green Brand Survey as well as its Super Green grand jury prize; the Green Classics Award and National Standardization Award from Taiwan's Ministry of Economic Affairs; the Enterprise Environmental Protection Award from the EPA; fourth place in Global Traveler magazine's “Best International First Class Wines on the Wing”; and the International Trophy for the 22nd time at the Rose Parade held in Los Angeles, CAL said.