Krispy Kreme flagship opening attracts long lines
By Kathryn Chiu, The China Post
December 13, 2013, 12:13 am TWN
TAIPEI, Taiwan --The U.S.-based Krispy Kreme Doughnuts launched its flagship store in Taipei on Thursday, attracting a long line of 500 shoppers scrambling for the golden ticket which offers free donuts for a year.
According to local media, a girl and her boyfriend lucked out after taking turns camping in front of the flagship store for three nights. They are allowed to enjoy a box of Krispy Kreme Doughnuts' sugary treats every week for the next three years for free.
According to the Central News Agency, after the grand opening of its first store in Taipei's bustling Xinyi District, the franchisee said it plans two to three more in Taipei by the end of 2014, followed by another in Central Taiwan in 2015.
The company's main competition in the Taiwan market will be Japanese chain Mister Donut, which with over 50 stores across Taiwan has been the only major donut chain in the country since Dunkin' Donuts withdrew in February.
Founded in the U.S. state of North Carolina in 1937, Krispy Kreme now has outlets in the United States, Canada, Japan, South Korea, Thailand, Colombia and several other countries.