McDonald's key sales metric rises by 0.5 pct. in November
December 10, 2013, 12:25 am TWN
OAK BROOK, Illinois -- McDonald's said Monday that a key sales figure rose 0.5 percent in November, even as the world's biggest hamburger chain faced tough competition and basically flat traffic in the U.S.
Its global sales performance was the same as in October. The stock slipped in premarket trading.
Sales at stores open at least a year is a key gauge of health because it excludes results from stores recently opened or closed.
The company said that the metric fell 0.8 percent in the U.S. While breakfast items, chicken options and its new expanded value menu did well, that was pressured by intense competition and flat traffic.
In Europe, it increased 1.9 percent on strong performances in the U.K., France and Russia. This was somewhat offset by weakness in Germany. It declined 2.3 percent in the region including Asia, the Pacific, the Middle East and Africa mostly because of softness in Japan.