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Apple buys analytics company Topsy for US$200 million: report

NEW YORK--Apple has acquired social media analytics firm Topsy for more than US$200 million, The Wall Street Journal reported Monday.

The newspaper, citing sources familiar with the deal, said it was unclear how Apple planned to use the firm but that it could be related to Apple's new streaming music service.

Apple did not specifically comment on the report, but a spokeswoman said in a statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Topsy, according to the report, is among a handful of Twitter partners which has access to the full range of data from the fast-growing messaging platform. Earlier this year, Topsy said it had created a searchable index of all the publicly available tweets ever made, to be available for marketers and others.

Topsy did not respond to a request for comment.

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