Google announces winners of marketing contest
CNATAIPEI--Google Inc.'s Taiwan branch announced yesterday the winners of a digital marketing competition in Taiwan designed to help expand the sector's workforce.
October 8, 2013, 12:08 am TWN
The contest was part of the “Google AdWords Challenge” plan, the search engine's first initiative anywhere in the world that supplements talent cultivation projects with its own training courses and instructors in cooperation with schools.
Google Taiwan said it selected nearly 1,400 local students and 200 representatives of start-up companies from over 4,500 applicants to be trained under the project.
In the contest, 253 teams formed by 500 of the students made it into the second round.
The top prize went to a student group from the Institute of Communications Management at National Sun Yat-sen University in southern Taiwan, which used Google's pay-per-click online keyword advertising tools to promote a local public welfare organization.
The second-place team came from National Pingtung Institute of Commerce and third place was taken by another team from National Sun Yat-sen University, both of which worked on promoting E. Sun Commercial Bank's mobile banking services.
“The scale and results of the contest far exceeded our expectations,” Google Taiwan Managing Director Chien Lee-feng said at the awards ceremony.
“We found that Taiwanese companies are eager to have more people specializing in digital marketing, but local schools usually do not offer such classes,” he said.
According to data from the Taipei Digital Marketing Association, digital advertising revenue in Taiwan totaled NT$11.6 billion (US$394.4 million) last year, an increase of 13.6 percent from 2011, and the figure is expected to grow 19 percent to NT$13.86 billion this year.