Aurora given 3D printer China distribution rights
By Ted Chen The China postTAIPEI, Taiwan -- The Aurora Group (震旦集團) yesterday inked an agreement with U.S.-based Stratasys Ltd., making it the sole distributor for the American company's line of 3D printers in the vast Chinese market.
September 26, 2013, 12:05 am TWN
Since its entry into China in 1993, Aurora, an electronics and office supplies retail giant, has established itself in over 500 locations in the Chinese market, in addition to employing a full force of product service and sales personnel.
The company stated that it was chosen by Stratasys to act as its sole distributor in China due to its considerable retail coverage.
Aurora is poised to distribute Stratasys's Idea line of 3D printers, consisting of the entry-level Mojo, and the larger uPrint SE and uPrint SE Plus variants. The Idea line of 3D printers currently ranges from US$10,000 to US$20,000 in the U.S. market.
According to a China-based industry association, the worldwide market for 3D printing in 2012 reached a scale of US$2.1 billion, of which US$163.42 million, or 1 billion yuan is represented by the Chinese market. The association said that it expects China's 3D printing market to grow by leaps and bounds in the next three years, and reach a scale exceeding 10 billion yuan. China is poised to become the world's largest market for 3D printers by 2016, said the association.
Propelled by encouraging prospects, shares of Aurora yesterday rocketed to NT$62.1, gaining NT$4, or 7 percent, the maximum intraday movement allowed in the Taiwan Stock Exchange, while retaining its soaring performance at the end of yesterday's trading.