Microsoft set to unveil new Surface tablets on Sept. 23
AFPSAN FRANCISCO--Microsoft on Monday sent out invitations to a Sept. 23 event at which it is expected to unveil new Surface tablets to challenge iPads and Android devices dominating the market.
September 11, 2013, 12:11 am TWN
The event to be held in New York comes as the U.S. technology giant struggles to remain relevant as Internet age lifestyles shift from traditional computers to smartphones and tablets.
Email invitations to the “Surface NYC event” revealed little more than time and place details displayed over a graphic image of a Surface tablet and matching keyboard.
Microsoft last month knocked US$100 off the price of high-end versions of its Surface tablet, which is competing against Apple's iPad and devices that use Google's Android system.
The software giant's online store is offering U.S. consumers the Surface Pro for US$799 or US$899, depending on memory capacity, down from US$899 and US$999 respectively.
The Surface RT is a basic version of the tablet, which got a 30 percent price cut earlier in the year after failing to gain traction in the market.
The Surface RT price dropped to US$349 from US$499.
The promotion came on the heels of shabby tablet sales that resulted in Microsoft taking a US$900 million charge against fourth quarter earnings, which closed at the end of June.
The charge exceeds sales of the tablet since it was launched at the end of October 2012, estimated by the company at US$853 million.
Surface was introduced to showcase Microsoft's new Windows 8 operating system, which was launched at the same time in a bid to make up for ground lost to Apple and Google in the mobile domain.