AUO to debut its first UHD 4K TV panel
By Kathryn Chiu, The China PostTAIPEI, Taiwan -- Taiwan's second largest flat panel maker, AU Optronics (AUO, 友達光電), will today showcase 65- and 55-inch ultra-high-definition (UHD) 4K wide-color-gamut (WCG) television panels to capitalize on a fledging trend in the TV market.
August 28, 2013, 12:01 am TWN
AUO recently announced it will partake in the Aug. 28-30 Touch Taiwan 2013 (International Touch Panel and Optical Film Exhibition 2013), where it will showcase a variety of ultra-high-resolution display applications and high-efficiency integrated touch solutions.
The firm has successfully developed UHD 4K technology and will demonstrate 65- and 55-inch next-generation UHD 4K WCG TV panels starting today. They are equipped with WCG technology with saturation of over 100-percent NTSC. The panels feature UHD resolution of 3840x2160 with 120Hz frame rate and offer 3D-like effects.
With no recovery in demand in sight, liquid crystal display (LCD) panel makers are turning to next-generation UHD 4K panels for a way out of supply gluts.
Demand for LCD TVs has already reached maturity, but excess capacity is flooding the LCD TV markets in advanced economies, resulting in a massive overhang of oversupply.
The fact that Hon Hai Precision (鴻海精密) and Samsung early on butted heads for control of Sharp's 10-generation Sakai LCD also shows Hon Hai's efforts to find a cost-effective solution for the UHD 4K panel market.
Reports said that the Sakai fab finally ended up being a personal investment by Hon Hai Precision Chairman Terry Gou.
AUO's 55-inch full HD Super Slim Dual Side Display, demonstrated for the first time, has a module thickness that is 70 percent less than that of two conventional modules bundled together.
According to AUO, the display could be widely applied in public spaces such as shopping malls, retailers, airports, metro stations, banks and financial institutions, museums and exhibition halls. AUO General Manager Paul S. L. Peng (彭雙浪) in July said that he expects UHD 4K TV panel shipments for the third quarter to be at least double that of the second quarter. Despite China ending its subsidies for consumers to buy environmentally friendly products including flat panel TVs, Peng said he remains optimistic about future prospects in China given the booming shipments of UHD 4K TV.