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June 24, 2017

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Apple buys Wi-Fi location firm as part of boosting map capability

NEW YORK--Apple has bought WiFiSLAM, a startup that has been developing a way to use Wi-Fi hotspots to help smartphones navigate large indoor spaces, like stores, airports and conference centers.

The purchase is part of Apple's efforts to bolster its own mapping and location capabilities, after breaking up with Google Inc. last year.

The purchase was reported over the weekend by The Wall Street Journal, which said Apple Inc. paid US$20 million for the Silicon Valley company. Apple confirmed the purchase Monday but did not say how much it paid or why it wanted WiFiSLAM.

WiFiSLAM has shut down its website and closed its YouTube account.

Traditional methods of locating cellphones include GPS and sensing of nearby cell towers. Neither of these approaches work well indoors. Retail chains are interested in helping shoppers find things in their stores, and apps that could help them navigate the aisles could be valuable. ABI Research estimates that the market for "indoor retail location" aids will be worth US$5 billion in 2018.

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