Samsung unveils new champion in smartphone war
AFPNEW YORK -- Intensifying its smartphone battle with Apple, Samsung unveiled the feature-rich Galaxy S IV, with groundbreaking eye motion technology to let users control key functions at a glance.
March 16, 2013, 12:06 am TWN
In one highlight, sensors in the S IV detect when a person looks away from a video and then pauses play until the distraction has passed and eyes are once again directed at the screen. The eye motion technology can also screen through emails.
The South Korean consumer electronics giant introduced the Galaxy S IV Thursday on the stage of New York City's Radio City Music Hall and said the smartphones would roll out in 155 countries in late April. Pricing was not disclosed.
“For each of us, life is a journey,” said Samsung mobile communications division head JK Shin. “What we want is a device that can join us on that journey; a companion that helps us experience life in the fullest.”
The S IV features include a high-definition, 5-inch (12.7-centimeter) screen, enhanced picture-taking capabilities and the capacity to translate to and from nine languages.
“It is now clearly Samsung's flagship device; jam-packed with technology,” said Gartner analyst Michael Gartenberg.
“The question is how many of these features will resonate with consumers.”
Samsung played up its online hub for music, books, and video and the ease with which the S IV can share video with televisions made by the company.
“At this point, smartphones are all about software and ecosystems; showing up with compelling hardware is the expected starting point,” Gartenberg said.
“This is about a Samsung ecosystem that happens to be built on Android.”
Samsung is the biggest and most successful maker of smartphones powered by Android software that Google makes available for free.
Samsung has become the top smartphone maker worldwide with a 29-percent market share, according to IDC, while in the U.S. market Apple remains the king and sells more than one of every three mobile phones.