Mobile makers set sights on grandparents

Handset makers at the world's biggest mobile fair in Barcelona, Spain, showed off a slew of new devices aimed at the hundreds of millions of older people put off by the complexity of the latest iPhones and Android-powered smartphones.

One of the leaders of the segment in Europe, Austrian firm Emporia, launched a new handset, the Emporia Connect, at the February 24-28 Mobile World Congress.

The sleek-looking black and silver flip phone is designed not to be “stigmatizing” yet easy enough for older buyers to use, said Emporia's general manager for France, Christophe Yerolymos.

It has a keypad with larger numbers and an emergency button that will send an SOS along with data pinpointing the location of the phone.

The phone features a system called Emporia Me, with an array of remote control features for the owner's family, allowing a child or grandchild to check the device's location, battery status, or ensure the volume is up.

While it is not a smartphone and has no mapping service, it does have an orientation feature that lets a user push a single button to get turn-by-turn audible instructions for returning to a car while on a shopping trip, for example.

Japan's Fujitsu rolled out a European version of a smart phone for seniors, the Stylistic S01, which first launched in mid-2012 in Japan where it lured buyers from a wider age range than the group anticipated, from 45 years upwards.

It is an Android-based smartphone with large, simplified icons, and a “family alert” button that will send a message along with geo-localization data.

SHARE CLOSE
Blogger		Google+
Live Journal		Plurk
Stumble Upon

Tweet

	PREVIOUS ARTICLE
	Lexus takes top spot in magazine's auto rankings

NEXT ARTICLE
Smartphones, tablets meet in 'phablet' phenomenon

Write a Comment

Terms

Enter your comments - 3000 characters max

Type in image code

 Receive China Post promos
 Respond to this email

Submit