GM taps Volkswagen executive to market storied Chevy brand

Tim Mahoney, VW's chief product and marketing officer since 2011, will start work April 1 as global head of marketing for the Chevrolet brand. He'll also be responsible for overall coordination of GM's global marketing, the company said in a statement Monday.

General Motors Co.'s top marketing post has been vacant since last July, when the company forced Joel Ewanick to step down. Its marketing efforts so far have failed to substantially boost U.S. sales. The Detroit automaker reported a 4-percent U.S. sales increase last year while overall U.S. auto sales rose 13 percent.

VW, on the other hand, has seen sales grow across the globe, especially in the U.S. Volkswagen Group's sales rose almost 31 percent in the U.S. last year.

SHARE CLOSE
Blogger		Google+
Live Journal		Plurk
Stumble Upon

Tweet

	PREVIOUS ARTICLE
	US consumer confidence rebounds

NEXT ARTICLE
Lab asks United States gov't to investigate Toyota Prius steering

Write a Comment

Terms

Enter your comments - 3000 characters max

Type in image code

 Receive China Post promos
 Respond to this email

Submit