GM taps Volkswagen executive to market storied Chevy brand
APDETROIT--General Motors has hired an executive from red-hot Volkswagen to lead the marketing of its most important brand.
February 27, 2013, 12:08 am TWN
Tim Mahoney, VW's chief product and marketing officer since 2011, will start work April 1 as global head of marketing for the Chevrolet brand. He'll also be responsible for overall coordination of GM's global marketing, the company said in a statement Monday.
General Motors Co.'s top marketing post has been vacant since last July, when the company forced Joel Ewanick to step down. Its marketing efforts so far have failed to substantially boost U.S. sales. The Detroit automaker reported a 4-percent U.S. sales increase last year while overall U.S. auto sales rose 13 percent.
VW, on the other hand, has seen sales grow across the globe, especially in the U.S. Volkswagen Group's sales rose almost 31 percent in the U.S. last year.