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Twitter makes advertising campaigns easier

AFP
February 22, 2013, 12:03 am TWN
SAN FRANCISCO--Twitter on Wednesday made it easier to run ad campaigns using tweeted messages in a move that promised to ramp up the company's money-making potential and prospects for a stock market debut.

San Francisco-based Twitter announced that five partners are using new software that automates and streamlines advertisements displayed as “tweets” and promoted to high-profile positions in user feeds.

“We've been testing the Twitter Ads API since January with our partners, and today we're officially launching it,” revenue product manager April Underwood wrote in a blog post.

“Marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale.”

Twitter started the year with more than 200 million users and a prediction by industry-tracker eMarketer that the company's annual revenue would top US$545 million.

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