BlackBerry makes high-end phone bid
By Mariel Grazella, The Jakarta Post/Asia News NetworkJAKARTA, Indonesia--While rich features are sure to make the BlackBerry Z10 a local favorite, the revamped smartphone's high price will limit penetration in Indonesia, a major market for BlackBerry, analysts say.
February 19, 2013, 12:02 am TWN
Suden Bangah, an analyst with research firm International Data Corporation (IDC) in Indonesia, said he did not expect that the BlackBerry Z10 would be a game changer in the local market.
The Z10 is the flagship smartphone of BlackBerry — formerly known as Research in Motion (RIM) — and includes the highly anticipated BlackBerry 10 operating system.
BlackBerry CEO Thornsten Heins introduced the full touchscreen BlackBerry Z10 and a QWERTY model, the BlackBerry Q10, on Jan. 30 in New York.
The BlackBerry Z10 will hit markets first. The phone is currently available in Britain and reports suggest that the Z10 will be released in the U.S. as early as February.
Bangah estimated that the Z10's price would be around that of higher-end Samsung and iPhone devices.
The Samsung Galaxy SIII is currently priced above 6 million rupiah (US$620.15) locally, while Apple's iPhone 5 carries a price tag as high as 8 million rupiah.
In this Jan. 30 image, the BlackBerry 10 mobile platform is seen after being unveiled at the New York City Launch at Pier 36. While rich features are sure to make the BlackBerry ...