Consumers in Asia-Pacific eager for more instant services: research firm
CNATAIPEI -- Asia-Pacific consumers are increasingly seeking instant access to goods and services as digital technology has become a key driver of consumer trends, according to a survey released yesterday by the German research company GfK Group.
January 12, 2013, 12:00 am TWN
In its survey of consumer trends in 25 countries worldwide, the company found that 36 percent of consumers in the Asia-Pacific region want shops and services to be available at all times.
On average, 55 percent of consumers in the eight Asia-Pacific countries polled — Australia, China, India, Indonesia, Japan, South Korea, Taiwan and Thailand — said that they need to be constantly close to goods and services.
The figure was highest in India (68 percent), followed by Indonesia (65 percent) and China (63 percent).
“Technology today is becoming very mobile, increasingly personalized and more on demand, raising consumer expectations going forward,” said Jodie Roberts, Asia-Pacific regional director for GfK consumer trends.