VW, BMW favorites to gain market share
January 10, 2013, 12:04 am TWN
DETROIT--Volkswagen AG and BMW are the favorites to add market share in the global auto industry over the next five years, according to a survey of top automotive executives released on Wednesday.
Toyota Motor Corp. saw a big rebound in its standing, and while the combination of Hyundai Motor Co. and its Kia Motors Corp. affiliate still ranked fourth, the number of executives who felt they will gain market share declined, according to the survey conducted by advisory firm KPMG.
VW topped the list for the third consecutive year, and the percentage of executives who believe the German automaker will gain market share globally jumped 11 points to 81 percent, according to KPMG. BMW was second at 70 percent, up 7 points from last year's survey.
“VW has been No. 1 for the last three years, but to continue and to have an 11-point increase, I was taken aback by it,” said Gary Silberg, national auto industry leader for KPMG.
Toyota, which suffered a hit to its image when it recalled nearly 19 million cars globally from 2009 through early 2011, showed the biggest gain, KPMG said. It finished third at 68 percent, up from 44 percent last year.
Hyundai and Kia finished at 61 percent, down 2 points from last year and 11 points below its score in 2011, KPMG said. Nissan Motor Co. Ltd. was fifth at 50 percent, followed by Ford Motor Co. and General Motors Co., each at 44 percent. In 2010, only 13 percent of those polled thought GM would increase its market share.
Fiat SpA and its Chrysler unit ranked ninth at 37 percent, in between Daimler AG (41 percent) and Honda Motor Co. Ltd. (34 percent), KPMG said. The brands most often predicted to lose market share included Fuji Heavy Industries Ltd.'s Subaru, Mitsubishi, Mazda and Suzuki.