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Anheuser-Busch InBev to debut new beer with Super Bowl advertisement

AP
January 10, 2013, 12:04 am TWN

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ST. LOUIS -- Anheuser-Busch InBev said Tuesday that is introducing a new specialty beer — an amber lager with a higher alcohol content — and will promote its new brew with a Super Bowl ad.

The maker of Budweiser, Bud Light and other brews will launch Budweiser Black Crown with a 30-second ad on Feb. 3 during the Super Bowl championship game of the National Football League, though the beer will be available in stores nationwide starting Jan. 21. It will be sold in 12-ounce (340-gram) glass bottles in six- and 12-packs, and in 22-ounce (620-gram) single bottles.

The launch comes a year after Anheuser-Busch InBev introduced Bud Light Platinum, another specialty beer, during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent — Budweiser's is 5 percent.

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