Mobility takes center stage at Consumer Electronics Show
AFPLAS VEGAS--Qualcomm chief Paul Jacobs was officially crowned the star of the mobile-centric tech industry Monday, offering a glimpse of the power of new devices to transform people's lives.
January 9, 2013, 12:09 am TWN
But as Jacobs delivered the main keynote for the 2013 Consumer Electronics Show, he briefly ceded the stage to a familiar face: Microsoft chief executive Steve Ballmer, a longtime keynote speaker himself, who made a surprise cameo appearance.
Microsoft, which had been the core of CES events in the past, made a highly publicized exit from CES last year. But Ballmer returned for a few moments to discuss new Windows mobile devices with Jacobs, who has quietly become a key figure as the tech sector swings toward mobility.
“Mobile is transforming industries and redefining the way we live,” Jacobs told a packed crowd in Las Vegas on the eve of the opening of the world's biggest electronics trade show.
Jacobs unveiled a new line of Qualcomm Snapdragon processors which are geared for newer devices to deliver improved performance and battery life.
He called the 800 series processors “a leap ahead in performance and power efficiency,” saying devices using them would consume around half the power of previous ones and be able to capture and view the new “ultra HD” video now seen on high-end television sets.
The choice of Jacobs to kick off the big event for the trillion-dollar tech sector is emblematic of the shift in the industry.