CES unveils new massive TVs with 'ultra-high definition'
By Ryan Nakashima, APLAS VEGAS--The race to make TVs larger and larger has created a colossal problem for manufacturers: As screens grow, picture quality worsens — unless the viewer moves farther away from the screen.
January 9, 2013, 12:09 am TWN
The issue is playing out in cozy dens and family rooms around the world. To get the full benefit of a large high-definition screen, viewers must move back from their sets. Because the ideal viewing distance is no closer than three times the height of your screen, or about one and a half times the diagonal length, big TVs have literally forced many families' backs against the wall.
This year, TV makers are doing their best to give huge-screen fanatics more breathing room. New “ultra-high definition” sets were shown off Monday by LG Electronics Inc., Sharp Corp., Sony Corp. and Samsung Electronics Co. at the International CES gadget show in Las Vegas.
Consumers tend to buy a new set every seven years or so, and television manufacturers are hoping the technology will give consumers a reason to upgrade.
TV makers are also making their sets smarter. New TVs from Samsung, for instance, will recognize an expanded range of gestures so people can swipe through on-screen menus in a way that revolutionizes the old remote control.
Samsung President Boo-keun Yoon said the new features are a response to the increased choices consumers have in what they watch.
“We have developed TVs that respond to people's needs and lifestyles, TVs that know in advance what people want to watch, TVs that have the power to create the ultimate lean-back experience,” Yoon said.
With nearly 8.3 million pixels, an ultra-high definition or “4K” screen contains four times more pixels than an HD TV. Because of the higher resolution, viewers can sit close — according to some estimates, as close as the diagonal length of the screen, which is about a third closer than before — without losing clarity. That could be appealing to big-screen fanatics who live in small spaces.
Ultra-HD sets come as small as new models from LG and Sony, which stretch 55 inches (140 centimeters) diagonally. And estimated prices are dropping from the tens of thousands to below US$10,000, bringing these multi-megapixel TVs well within the spending range of early adopters.
“I hope you can see that 4K is not the future, it's now, and Sony is leading the way,” said Sony CEO Kazuo Hirai.
It could be a few years before prices come down enough for the masses to justify buying ultra-HD TVs, especially considering that U.S. TV buyers spent a record-low average of US$364 on flat-screen TVs during the recent holiday shopping season, according to research firm NPD Group.