Microsoft goes mobile with Win 8, tablet
By Sophie Estienne ,AFP
October 27, 2012, 12:01 am TWN
NEW YORK -- Microsoft took a big step into the mobile sector Thursday, unveiling a revamped version of its flagship Windows system and offering a closer look at Surface, its entry into the hot tablet market.
The new Windows 8 operating system and tablet to go on sale Friday mark a new offensive for the U.S. tech giant seeking to keep pace with Apple and Google amid a dramatic shift away from PCs to mobile devices.
“Windows 8 brings together the best of the PC and the tablet,” said Microsoft chief Steve Ballmer.
“What you have seen and heard should leave no doubt that Windows 8 shatters the perception of what a PC really is ... It works perfect for work and play and it is alive with your world.”
At a New York news event, Microsoft announced that Windows 8 would launch Friday in 37 languages and 140 worldwide markets. It can be downloaded beginning at 12:01 a.m. local time worldwide and will be sold at retail stores.
Analysts say the revamped Windows system provides Microsoft with an opportunity, but that dramatic changes might not be initially welcomed.
“Windows 8 looks like a big, bold, very innovative and very different new operating system,” said independent tech analyst Jeff Kagan.
“The problem is that Microsoft is not giving users the chance to get used to the new operating system slowly. Instead they are launching this in an all-or-nothing way.”
Rob Enderle of Enderle Group said: “Microsoft has been losing ground to both Google and Apple at an increasing pace and Windows 8 is their strongest response to date. If they miss here there will likely be major changes in Microsoft to adjust to that failure.”
Microsoft is also launching a version called Windows RT, designed for tablets and available pre-installed on new devices including its own Surface tablet.
Surface is “the perfect expression of Windows,” said Microsoft product team member Panos Panay. “It's exactly what Windows was designed to run on.”
To show its durability, Panay dropped the device on stage, saying, “You can drop it 72 different ways.” He also displayed some units modified as skateboards, with wheels attached, used by one team member.
The news comes two days after Apple introduced its iPad mini in a bid to crowd out lower-priced offerings by rivals Amazon, Google and Samsung.