Sanofi, Coca-Cola to launch 'beauty drinks' line in France
October 18, 2012, 12:06 am TWN
NEW YORK--The Coca-Cola Co. and Sanofi are partnering to launch a line of "beauty drinks" in France.
The drinks will be positioned under the Oenobiol Beautific brand, but Coca-Cola declined to provide further details. The Coca-Cola business unit in France said in a statement that the drinks will be sold in a "small-scale pilot" limited to a number of pharmacies in the country.
Coca-Cola, the world's largest beverage maker, declined to comment beyond the statement. But as concerns about sugary drinks grow at home and abroad, the Atlanta-based company has moved to diversify its options.