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Sanofi, Coca-Cola to launch 'beauty drinks' line in France

AP
October 18, 2012, 12:06 am TWN

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NEW YORK--The Coca-Cola Co. and Sanofi are partnering to launch a line of “beauty drinks” in France.

The drinks will be positioned under the Oenobiol Beautific brand, but Coca-Cola declined to provide further details. The Coca-Cola business unit in France said in a statement that the drinks will be sold in a “small-scale pilot” limited to a number of pharmacies in the country.

Coca-Cola, the world's largest beverage maker, declined to comment beyond the statement. But as concerns about sugary drinks grow at home and abroad, the Atlanta-based company has moved to diversify its options.

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