New York Times to launch website in Portuguese for Brazil next year
October 17, 2012, 12:05 am TWN
SAO PAULO--The New York Times will launch a Portuguese-language website next year as part of plans to expand its global reach into Brazil, its publisher said here Monday.
Arthur Sulzberger outlined the planned launch, scheduled for the second half of 2013, while addressing an Inter-American Press Association lunch here.
"The mission of this site will be to offer Brazilian readers Times-quality coverage of the news that is most important to them," he said, noting that the site would be very similar to the one his paper launched in China this year. He described the upcoming launch as a sign that Brazil, which will host the 2014 World Cup and the 2016 summer Olympics, "is one of the most important countries in the world."