Puma launches biodegradable shoes, clothes to aid nature and lift its sales
October 10, 2012, 12:30 am TWN
OSLO--German sportswear company Puma announced a range of biodegradable shoes and clothes on Monday, seeking to lead in protecting nature as it tries to catch up with rivals Nike and adidas in sales.
The company, praised by United Nations reports as a corporate leader in trying to limit environmental damage, also said it would widen its accounting for the costs of its air pollution, greenhouse gases, waste, land and water use.
The new collection, going on sale in 2013, includes biodegradable sneakers and shirts and recyclable plastic track jackets and backpacks. At the end of their useful life, the products can be returned to stores for processing.