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British fashion brand Dune to enter India in partnership with local retailer

MUMBAI--London-based luxury footwear and accessories brand Dune on Wednesday said it will enter India in partnership with the retail arm of India's largest private firm Reliance Industries.

The Dune group is likely to launch its first flagship store by the year-end or early next year, a Reliance Brand official said.

“India has been a key territory targeted for development,” Dune International chief executive Mohamediqbal Yacoobali, said in a statement.

Reliance Brands, a unit of billionaire Muskesh Ambani-controlled Reliance Industries, operates stores for brands such as Ermenegildo Zegna, Paul and Shark, Diesel, Quiksilver and Steve Madden and others, through joint ventures and long-term licensing deals.

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