Startup BrandBounty seeks to enlist users of smartphones to battle piracy
September 12, 2012, 12:00 am TWN
SAN FRANCISCO--Tech startup BrandBounty on Monday sought to enlist smartphone users around the world in a "crowd-sourced" battle against knock-off goods and pirated digital content.
The creators of BrandBounty, which launched earlier this year, were at a TechCrunch Disrupt gathering of technology startups in San Francisco to show off an application they designed to transform "consumers into brand vigilantes."
The application makes a game of sorts out of exposing counterfeit goods.