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Startup BrandBounty seeks to enlist users of smartphones to battle piracy

AFP
September 12, 2012, 12:00 am TWN

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SAN FRANCISCO--Tech startup BrandBounty on Monday sought to enlist smartphone users around the world in a “crowd-sourced” battle against knock-off goods and pirated digital content.

The creators of BrandBounty, which launched earlier this year, were at a TechCrunch Disrupt gathering of technology startups in San Francisco to show off an application they designed to transform “consumers into brand vigilantes.”

The application makes a game of sorts out of exposing counterfeit goods.

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