Starbucks Corp. to offer consumers gift cards in US through LivingSocial
September 6, 2012, 12:14 am TWN
Reuters--Starbucks Corp., the world's largest coffee chain, is offering consumers a deal this week through LivingSocial, a vote of confidence in Groupon Inc.'s main rival.
LivingSocial, partly owned by Amazon.com Inc., will offer a US$10 Starbucks gift card for US$5 on Wednesday. Customers have six months to claim the card, which can be used across the United States, according to company executives.
Starbucks plans to offer the deal to members of its rewards program, via email, Tuesday evening, giving loyal customers the first chance to buy. The companies plan to sell at least one million deals, they said.