Yelp shares surge as insiders decide not to cash out on accumulated gains

A Wednesday increase of more than 22 percent in Yelp's stock price signaled the company's major shareholders are holding on to their stakes instead of seizing on a chance to reap the gains that have accumulated from investments made before the 8-year-old service went public in early March.

The first selling window for Yelp's insiders opened Wednesday with the expiration of a rule requiring them to hold on to their stock for 180 days after the company completed its initial public offering.

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