Amazon.com announces new plan to collaborate with Microsoft Corp.
May 31, 2012, 12:00 am TWN
SAN FRANCISCO--Online retail powerhouse Amazon.com on Tuesday announced collaboration with Microsoft to begin streaming films and television shows to Xbox 360 videogame consoles.
An "app" was made available for free download to let people with subscriptions to Xbox Live Gold view Amazon Prime video using Microsoft's popular videogame consoles linked to Internet.
"Amazon Instant Video on the Xbox 360 console is among one of the most requested video features from our customers," said Amazon.com vice president Anthony Bay.
The Instant Video application for Xbox synchs with Kinect accessories to let users peruse and select content by speaking or gesturing, according to Bay.
Amazon technology also lets people switch between watching shows or films on Kindle Fire tablets and Xbox consoles without losing continuity.