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L'Oreal shows interest in purchasing soap, baby product firm Cadum: report

PARIS--France's L'Oreal is interested in buying soap and baby products company Cadum in a deal that could be worth 200 million euros (US$264.16 million), Les Echos reported Monday.

L'Oreal's Chief Executive Jean-Paul Agon is looking to open exclusive negotiations with Milestone capital, a Franco-British investment fund that owns Cadum, the newspaper reported.

Milestone acquired Cadum in 2007, investing 17.5 million euros in a leveraged buyout. Calls to L'Oreal and Milestone were not immediately returned.

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