Japan electronics giants turn to 'smart cities' in wake of March 11 earthquake-tsunami

In the wake of the March 11 Great East Japan Earthquake, smart cities are considered to be a crucial part of the government's energy-saving policy. Such projects are already under way overseas, particularly in urban developments in newly emerging economies.

Foreign electronics companies, including General Electric Co. of the United States, are also gearing up to enter the smart city market, intensifying competition for orders.

The concept of a smart city refers to urban designs that maximize conservation of the environment by utilizing such renewable energy sources as solar and wind power, based on the introduction of a next-generation power supply-control technology called a smart grid.

Hitachi plans to take part in smart city plans in Dalian, Liaoning Province, northeastern China, as well as one in the city of Kashiwa, Chiba Prefecture.

Urban development plans inspired by the smart city concept have been spawning a wide range of new demand for technologies such as rechargeable batteries and electric vehicles.

The market for smart city projects worldwide is expected to expand to about 160 trillion yen in 2015 and 230 trillion yen in 2030, according to estimates by Nikkei BP Clean Tech Institute.

To ramp up its smart city development activities, Hitachi is considering setting up an in-house group specializing in smart city planning that would be self-supporting and responsible for its sales and profits.

The company has set a sales goal for its smart city department at about 350 billion yen for fiscal 2015, up 50 percent from fiscal 2010.

Toshiba plans to participate in 20 smart city projects in various parts of the world, including a demonstration model in Lyon, France.

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