Samsung sees big jump in 3D TV sales in 2011

Samsung and LG are expecting sales of 3D sets to jump this year, with both rolling out new models and touting technologies they say enhance the 3D experience.

Suwon, South Korea-based Samsung Electronics Co. is the world's largest manufacturer of flat-screen TVs. LG Electronics Inc., headquartered in Seoul, ranks No. 2. They also compete with Japanese companies such as Sony Corp.

Samsung's 3D sales target, if achieved, would mark a fivefold jump from the 2 million sets sold last year. LG says it expects to sell 5 million 3D TVs in 2011, though is not releasing its results for last year.

Yoon Boo-geun, president of Samsung's visual display business, told reporters that the company expects to rack up 3D sales of between 9-10 million in 2011 and hailed the so-called active shutter glass technology it uses.

“The market will judge,” he said. “We'll see at the end of this year.”

The new LG TV utilizes so-called film patterned retarder, or FPR, technology, which LG and other companies in the LG conglomerate developed for the Cinema 3D TV, though the foundation of it has been around for decades, a point Yoon emphasized.

“There is no technical advantage to the technology,” he said of FPR, calling instead for the active shutter glass technology his company uses to be further developed.

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