Samsung and LG aim to lead global smart devices markets

“Now we must create new innovation and value for our consumers to open up their wallets and to generate a new momentum which leads to fresh technology and experiences,” he said in a press conference in Germany.

“This indicates that we have become the creator, not the follower, which is what we were in the past.”

Samsung plans to sell up to 1,000 light-emitting diodes, or LED TVs this year to secure the No. 1 position, according to Choi.

The firm also plans to take the lead in the newly rising smart TV industry by strengthening cooperation with other global companies for better TV application content on its Samsung Apps store.

“We will continuously expand the number of TV apps, which are scheduled to be serviced in 107 different nations, to further globalize the world's first TV apps store,” he said.

Involving Samsung's new tablet PC Galaxy Tab, which was unveiled for the first time at Germany's electronics tradeshow the IFA last week, it will complete the smart mobile revolution, following the success of its smartphone Galaxy S, said Choi.

“Galaxy Tab, which satisfies (consumers) with a large screen and portability, will enable them to enjoy media content “ like books, newspapers and movies as well as social networking services “ in a real, convenient and independent way,” he said.

Samsung Electronics will continue to make early investments, strengthen its premium products and aggressively enter new markets for more growth, said Choi.

He added that the company has seen changes since the return of its Chairman Lee Kun-hee in April.

“The difference between firms that have their chairmen present and those that don't could be clearly seen when looking at the situation of some Japanese firms,” he said. “There's more energy in the company since our chairman has come back.”

As an exemplary case, Lee decided the scale and time to make large investments — US$25-billion-worth of investments for next year.

“This is what's important in business management,” said Choi. “Our president is making the big decisions, which is something that could not be done by a management specialist.”

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