Coca-Cola tops 1 billion pounds in UK sales

Sales of the drink rose 47.6 million pounds in the past year, taking the total to 1,011.1 million pounds, according to figures compiled for The Grocer magazine's Britain's 100 Biggest Brands annual survey.

Warburtons was the second highest-selling brand with sales of 706.1 million British pounds followed by Walkers crisps at 511.2 million British pounds.

Hovis was the biggest growing brand with sales of 458.7 million British pounds, up 53.8 million British pounds on 2008.

The brand that suffered the biggest decline in actual terms was Tropicana, down 19 million British pounds to 269.4 million British pounds.

Coca-Cola's success is a testament to the power of branding and marketing management, not least in the mystique surrounding the secret formula, but also the consistency with which the same curly-wurly logo has adorned countless bottles, cans, paper cups and other receptacles since its UK launch in 1900, said the Grocer editor Adam Leyland.

New entries to the top 100 include Glade, Quavers, Heinz pasta, Rowntree's, Philadelphia, Clover and Twinings.

Among those falling out of the rankings were Aero, Yeo Valley Organic, Cadbury's biscuits and Bernard Matthews cooked meat.

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