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Updated Wednesday, February 10, 2010 11:10 am TWN, Bloomberg

Vizio seeks Nasdaq listing, AmTRAN says

NEW YORK/TAIPEI -- Vizio Inc., the No. 2 liquid-crystal display TV maker in the U.S., has applied for a listing on the Nasdaq Stock Market, according to a major shareholder. Vizio, based in Irvine, California, may sell shares in an initial public offering as early as the first half of this year, said Scottie Chiu, spokesman for Taipei-based AmTRAN Technology Co. which he says owns about 23 percent of Vizio.

A schedule for the sale hasn't been decided and AmTRAN has no plan to sell its own shares, Chiu said.

Vizio took top spot in the U.S. LCD market in the first quarter of last year, before ceding its place to Samsung Electronics Co. in the third quarter, according to researcher iSuppli Corp. Vizio, which broadcast a 60-second TV commercial featuring singer Beyonce Knowles during this year's Super Bowl, expects a 30 percent increase in revenue this year from an expected $2.5 billion in 2009, founder and Chief Executive Officer William Wang said in a Dec. 17 interview.

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