Macworld taking off without Apple

Macworld on Saturday will have an iPad Special Event to preview the tablet, which begins shipping worldwide in March.

“Our special event will help demystify the iPad and give users an in-depth look into the future of this product and what it might mean to them,” said Macworld general manager, Paul Kent.

“End users can learn how the product works and whether it's a buy-now or wait decision.”

Macworld will be a showcase for products built for iPads, according to Mullen.

MusicSkins, which just inked a deal with Cartoon Network to feature characters from popular television shows such as “Aqua Teen Hunger Force” and “Family Guy” on gadget “skins,” has the iPad in its sights.

“We are absolutely making skins for the iPad,” said Seifert, whose company will be at Macworld. “We are ready to have the skins the second it is released.”

The iPad has a 9.7-inch (24.6-centimeter) color screen and resembles an oversized iPhone.

The cheapest iPad model, with Wi-Fi connectivity and 16GB of memory, is US$499 while the most expensive — which includes 3G connectivity and 64GB of memory — costs US$829.

About 35,000 people are expected to turn out for Macworld, and veteran attendees note that the exhibition floor appears to have shrunk.

Storyist chief executive and former Apple engineer Steve Shepard plans to attend Macworld out of personal interest but his company will not be among the exhibitors for the first time in four years.

“Apple not being there played into our decision,” Shepard said.

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