Windows 7 to lift orders in 2010: Dell

“We'll see a real, identifiable pickup from mid-next year,” Steve Schuckenbrock, president of Dell's large enterprise division, told reporters in a briefing in Hong Kong Wednesday. Microsoft's introduction of Windows 7 this week will prompt businesses to replace some existing equipment, he said.

Dell and other makers of technology products have relied on demand from consumers, rather than businesses, to weather the worst economic contraction since the 1930s as corporate buyers curb or delay orders. Goldman Sachs Group Inc. last month forecast global technology spending will fall 8 percent this year as sales of equipment such as computer servers slump.

There will be an “accelerated adoption” of Windows 7 by businesses as the operating system is the “best quality product launched by Microsoft in many years,” Schuckenbrock said. Corporate buyers typically took longer to review such software before purchases in the past as they waited for technical issues to be resolved, he said.

Microsoft, the world's biggest software maker, plans to start selling Windows 7 tomorrow as it seeks to revive sales. The Redmond, Washington-based company reported in July full-year sales fell 3.3 percent to US$58.4 billion, its first decline in annual revenue.

The release of Windows 7 should drive consumer PC purchases this year, with corporate buyers expected to follow later, Dell's chief executive officer Michael Dell said last week.

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