Vietnam smartphone users to increase 5% by year-end: data
Vietnam News/Asia News Network
August 13, 2012, 12:39 am TWN
HANOI -- The number of smartphone users in Vietnam will increase from the current 16 percent of mobile phone users to 21 percent by the end of this year.
Meanwhile, the number of tablet users will increase to 5 percent from the current 2 percent percent.
The world leading telecom market researcher Ericsson ConsumerLab made known the figures after studying the trend of using data enabled devices in the country, which expects to post a growth rate of 21 percent in the next six months.
Faster connectivity and access to apps drive most data enabled device and smartphone purchases, Ericsson ConsumerLab, a subsidiary of Swedish telecom giant Ericsson, added.
The lab said that the download rate of mobile applications from Vietnam's smartphone users would also see a boost of 35-40 percent in the next six months.
The research also showed that continuous upgrades of network infrastructure and more appropriate pricing policies will help keep the smartphone growth rate high.
“Mobile operators in Vietnam should keep pace with the technology developments of smartphones in terms of coverage, transmission speed and stability,” said Jan Wassenius, director of Ericsson Vietnam, Laos and Cambodia.
In terms of respondents' daily app usage, 49 percent reported using apps for social networking, 39 percent for chat, 31 percent for weather forecasts, 26 percent for news, 20 percent for maps and navigation, and 12 percent for timetables and traffic, according to a survey conducted in high-growth markets worldwide.