Singapore retailers find coal in stockings
By Ng Kai Ling and Priscilla Goy , The Straits Times/ANNSINGAPORE -- The tills rang for retailers over the Christmas season, but not everyone had cause to rejoice.
January 1, 2013, 12:59 am TWN
A survey of 30 brands and three department stores in the Orchard area showed that sales grew by a conservative 5 percent this month compared with levels achieved in the corresponding period last year.
In contrast, festive shopping last year grew 10 percent over levels seen the year before. Performance varied across the board as well, said Steven Goh, the executive director of the Orchard Road Business Association (Orba), which conducted the survey.
“Some brands did better than others, but the growth is within our expectations,” he noted.
The survey covered popular brands that included Topshop and Adidas, but Goh declined to give a performance breakdown for individual brands.
Those that saw slim pickings included the Jay Gee Melwani Group, whose takings this month for its fashion brands — which include T.M. Lewin, Levi's, Dockers and New Look — across more than 100 outlets were 10-percent lower than they had been last year.
This was despite discounts of more than 20 percent at some of its outlets for three days from Christmas Eve.
Group managing director R. Dhinakaran said the introduction of new rivals such as Abercrombie & Fitch and H&M had dampened sales for the company.
It was a similar story at heartland malls, where some retailers said business fell by as much as 30 percent from last year's levels.
In this Sept. 20, 2011 photo, advertisements are posted on the pillars of a shopping mall along Singapore's upmarket shopping district on Orchard Road. A survey of 30 brands and ...